Last week we all saw the introduction of some new evolutionary rather than revolutionary Apple products. Sure the Nano now shoots video, has a bigger screen, an FM transmitter, weighs less and costs the same*; but the real news of the day was the return of Steve Jobs to the Apple stage.
At this point even Windows XP users are in awe of this Steve and know the importance of the CEO to his company. He was an original founder, once dismissed only to return again, and invent the iMac, leading Apple to its resurgence. Oh ya, and he dabbled with the iPod and iPhone. NBD.
Bottom line is this guy is fascinating for his individual struggles with cancer, reported insane cruelty towards and demanding requirements of his employees, his fanatacism for design and perfection, and his apparent inability to fail. (He also started Pixar. NDB2).
Perhaps no other company is so inextricably tied to its CEO in both its DNA, as Steve would say, and also its dependence on its leader for success.
Which brings me to the title of this post.
The Tao of Steve was a little appreciated movie from 2000. The basic premise was a fat loser of a guy who gets tons of chicks because of his incredible and mysterious ways. Among his many interesting opinions on life was his classification of people into two general groups: Steves and Stus. Steves are cool dudes: Steve McQueen, Steve Austin, and Steve McGarrett. Stus were guys like Barney Fife or Jughead Jones.
In speaking of a sweetass bro one could say: "Damn, that Michael Jordan is one cool Steve." Or in the other frame of reference regarding the nerdy med student across the table from you, "Whew, that gunner is such a Stu!"
Last week, despite a variety of somewhat underwhelming product releases, Steve showed once again why he's such a Steve; and we're happy to have him back.
*Actually that's pretty sweet stuff. Apple is essentially giving out millions of free video cameras with this move. Sucks for Flip.
3 comments:
i haven't heard so much c*ckgobbling since listening to the media discuss tim tebow. (tebow/jobs dome?)
Unless you're going to going to challenge Anonymous to a cage match, cut out the very un-sexy passive aggressive references; it's bad for your complexion.
Tebow Jobs sounds like a service you can get in Thailand for $9 U.S.
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